Ranking Apple Inc. highly even next to fellow “A” grade firms Google and Facebookfor a third consecutive year, activist group Greenpeace has deemed Apple the world’s most environmentally-friendly technology platform company.
Companies have been ranked on a range of green credentials, from energy transparency and renewable procurement to energy efficiency and mitigation in the report, Clicking Clean: Who is Winning the Race to Build a Green Internet.
Due to its policy of low usage of conventional energy sources like coal, nuclear, or natural gas,
Apple scored 82 per cent on Greenpeace’s Clean Energy Index. Even though the company only achieved a B in advocacy, it also scored top marks in categories like energy transparency and renewable procurement.
“Both Apple and Google continue to lead the sector in matching their growth
with an equivalent or larger supply of renewable energy, and both companies continue to use their influence to push governments as well as their utility and IT sector vendors to increase access to renewable energy for their operations,” Greenpeace wrote making the announcement.
While Apple so far appears to be winning the race, likely aided by its high profits, Apple, Google, and Facebook alike had vowed to move entirely to renewable energy sources by 2012.
Apple got a ‘final grade’ of ‘A’. With clean energy index scores of 67 and 56 percent respectively, Facebook and Google also scored ‘A’ grades.
Compared to the contentious relationship the two parties had not so long ago, the continued praise from Greenpeace is a major turnaround from the earlier position. After its tight-lipped approach made it a major target of Greenpeace, the late Apple co-founder Steve Jobs explained that the company began touting its environmentally practices way back in 2009.
And the behind-the-scenes environmental efforts to come clean were being made by the company since that time. Efforts by the company to reduce its carbon footprint as well as the company itself have been praised by Greenpeace.
The iPhone maker claims that in 2015, 93 percent of the energy for its first-party operations came from renewable sources and for this purpose it has invested in solar projects across the world. Its upcoming Campus 2 headquarters in Cupertino, which will feature rooftop solar panels, will run completely on clean energy courses just like its data centers which use renewable energy only.
Noting their dependence on dirty energy sources, Greenpeace expressed serious concerns about tech companies in east Asia in its report. While Korea’s Samsung and China’s Alibaba both managed only Ds, two Chinese companies on the platform chart —Baidu and Tencent —scored Fs in their final grades.
Apple’s third-party supply chain is a weak point for the company even though unmentioned by Greenpeace. Even though progress lags well behind its first-party efforts Apple has been trying to offset the dependence of many of its Asian suppliers on non-renewable energy.
“Thanks to the leadership and advocacy of companies like Apple, Google, Facebook, and Switch, we are seeing the tech industry make major strides toward powering the internet with clean energy,” Gary Cook, Greenpeace’s senior IT analyst, said in a statement.
(Adapted from CNBC)