Panasonic’s new IPS panels has a stable brightness of 1,000 cd/m2, while the competition maxes out at 766 cd/m2, only if HDR is on.
With an eye to recover its lost market in the TV industry, Panasonic has announced a new IPS display technology though which it could recover lost grounds and win accolades in the professional niche market of the consumer space.
Panasonic aims to create an LCD panel that enjoys the precision backlighting capabilities enjoyed by an OLED screen. Thanks to advances in backlighting technology, it can now turn off backlighting on a pixel to pixel basis, thereby provide a 1,000,000:1 contrast ratio.
This translates to black being absolutely black and white being ‘eyesorely’ white within the same image. This will significantly improve the colours and HDR pictures almost life-like conditions.
Panasonic has stated these new IPS panels will be perfect for video production houses, including those for medical purposes. Its sample shows a 31” panel used for displaying an x-ray image.
Although Sony too has dabbled in the medical display segment, Panasonic’s products provide a stable brightness of 1,000 cd/m2.
So that you better appreciate this, Samsung’s KS8000 TV provides a brightness of 137 cd/m2. With HDR on brightness levels hit 766 cd/m2. As you can imagine, the results are pretty impressive.
Expect to pay a hefty premium for TV sets housing this technology.