On Thursday, Facebook will debut a new feature that will allow users to see posts in reverse chronological order rather than content ranked by an algorithm.

The “Feeds” tool is a dedicated tab in the Facebook programme that displays all of the most recent postings from users’ friends. The primary news stream will now be called “Home,” and it will function as a “discovery engine” based on people’s online activities, according to the business.

“One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order,” Meta CEO Mark Zuckerberg said in a Facebook post Thursday.

With the firm’s founder revealing many new feature improvements on Facebook, Meta is increasingly pushing Zuckerberg as the face of its latest product launches. From long-time Chief Operating Officer Sheryl Sandberg to Chief Technology Officer Mike Schroepfer, the firm has recently lost several key leaders.

According to a Meta representative, the feature will be available globally over the next week, beginning with mobile. A PC version will be available in the coming weeks.

It’s a throwback to a simpler social media experience from the past, pioneered by none other than Facebook, in which the feed was more focused on activity from friends and family.

Meta competes with TikTok by making the primary “Home” tab more personalised. Meta is attempting to replicate the Chinese-owned video app’s success with younger “Gen Z” internet users, which has been driven partly by its addictive recommendation algorithm.

Reels, Meta’s TikTok clone, as well as Stories and other personalised content, will be available on Home.

Regulators are scrutinising Facebook, Google, and other Big Tech companies for how their platforms have transformed society. The use of people’s personal data to magnify postings that drive the most engagement, such as fake news, as well as targeted advertising, is one of the most contentious topics at hand.

(Adapted from WordlNewsEra.com)