In a statement Facebook’s Instagram said, it will launch advertising on its Shop feature globally, in an aim to earn money from brands.

Instagram Shop is a tab on the photo and video sharing app that lets users browse items such as clothes and beauty products and even purchase the items directly from within the app itself.

Users can click on an Instagram Shop ad to view more details about the product, browse additional items from the brand or save the product to a wishlist.

Earlier this month Instagram began testing the ads with a few select advertisers. The feature is now available to brands globally wherever Instagram Shop is available.