On Monday, U.S. technology giant IBM said, it will offer Telefonica  and Verizon a new range of services starting from running 5G over a cloud platform to using artificial intelligence.

Large tech companies, including Amazon.com and Microsoft are vying for a share of 5G revenues by offering telecom operators next-generation software tools.

IBM aims to offer telecom operators cloud services to run their networks and assist them in selling products that can be customized to their customer’s requirements.

Financial terms of the deal was not disclosed.

“It’s a disruptive time in this particular market segment, telcos are trying to position themselves as the destination for services like augmented reality, machine learning and AI,” said Darell Jordan-Smith, vice president of Redhat.

“We see this as an existential moment for telco operators with 5G: architecturally, they’re looking to gain more control on their platforms and rethink their network as a digital world rather than a structured physical model,” said Steve Canepa, IBM’s general manager for communications business.