Amid Increasing Rivalry With Apple, New Budget Phones Launched By Samsung

With its competition with Apple intensifying, Samsung launched three mid-range smartphones on Wednesday aimed at attracting customers who have less cash to spare for purchasing a smartphone.

The new models are part of the budget Galaxy A range of Samsung which has gained popularity as a brand as the company’s customers were put off by the high prices of the flagship Galaxy S range of phones from the company.

Apple had become the largest smartphone maker of the world in the fourth quarter of last year and the aim of Samsung is to take over that position that it once held for quite some time.

The new iPhone 12 from Apple is the first model from the company that is equipped with 5G capability.

The Galaxy A52, Galaxy A52 5G and Galaxy A72 are the three new models that Samsung is bringing to the market which is an upgrade from the  Galaxy A51 and A71 phones that the company had launched last year. The A52 5G is the only device out of the three to support superfast 5G internet.

The new models are equipped with a number of improvements compared to their preceding models including a better screen, camera and battery life, said the South Korean electronics giant.

Tackling eye strain was taken into account by Samsung while designing these new models which includes a feature that automatically adjusts the display colour temperature based on the manner in which a person uses their phone. The new models also come equipped with a music-sharing setting that allows users sync their phone to a friend’s device to connect to a Bluetooth speaker without having to link directly with the speaker.

A quad camera with a 64-megapixel main lens has been fitted in the new models.  The Galaxy A72 features 3x optical zoom which will allow users or take a photo from a 10-meter distance that looks like it’s been taken just three meters away, Samsung said.

Fun Mode, which was developed in partnership with Snap, is another important new camera feature on the new Galaxy A model. It is essentially a tool in the native camera app of Samsung that allows users to add Snapchat filters for the pictures and videos taken.

Samsung also promised better battery life in the new models with then lasting for two days of usage with a single charge.

The South Korean company has not yet announced a date for the global release of the new models but confirmed as launch in the United States sometime in April this year.

“This new line-up represents a significant step in performance and features,” Paolo Pescatore, tech, media and telco analyst at PP Foresight, told the media. “The most notable standout features are the impressive screen including the high refresh rate and far longer battery life.”

The new models from Samsung could be attractive for people who do not want to shell out $1,000 or more for a premium Android or iPhone model.

“The launch is timely and comes at an interesting time given the slew of new smartphone launches,” said Pescatore. “While there is huge excitement with the arrival of new smartphones, competition in the mid-tier is intense. Samsung has done a good job of packing in, premium sought after features (some from its flagship S21 device) at punchy prices.”

(Adapted from


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