In a statement, Twitter Inc said, it was testing a new type of tweet in Brazil, which disappears after 24 hours, a feature that is similar to the stories feature that appears on Snapchat Facebook’s Instagram.
Called ‘fleets’, Twitter’s vanishing messages can be viewed by tapping on a user’s profile picture.
They however do not appear on the user’s timeline or receive retweets, public replies, or likes, tweeted Kayvon Beykpour, Twitter’s product lead.
“We’re hoping that Fleets can help people share the fleeting thoughts that they would have been unlikely to Tweet,” said Beykpour.
The development comes in the wake of Facebook, Twitter’s much larger competition, announcing that it would shift focus toward building products that emphasize privacy and ephemerality, which it says users are gravitating toward.
Although in the last several months Twitter has been rolling out new features aimed at making the platform more user-friendly, it continues to lag behind behind rivals leaving investors grumbling that it has failed to innovate or expand beyond its core platform.
In 2019, its shares fell significantly after it announced that it experienced glitches that hindered its ability to target ads and share data with partners.
Activist hedge fund Elliott Management Corp is now pushing for changes at the company, including the ouster of its chief executive Jack Dorsey.