ViacomCBS to launch ad-supported online streaming platform

As per a source familiar with the matter at hand, ViacomCBS is working on a streaming service that will build on its CBS All Access platform.

According to ViacomCBS executives, although a firm decision on this is yet to be taken, the company is considering a service with advertisements which will combine CBS All Access with Viacom’s channels such as Comedy Central, MTV, Nickelodeon, and Paramount Pictures, said the source.

With this, ViacomCBS is set to be the latest media company to throw its hat in the streaming space following the launch of streaming services of Apple Inc and Walt Disney Co in November 2019.

CBS and Viacom completed their merger in December 2019.

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