In an effort aimed at consolidating its position in the music streaming service, Amazon.com Inc stated it has introduced an ad-supported free version of its music streaming service called Amazon Music.
Incidentally, Spotify Technology, Amazon Music’s rival, has nearly 140 million users for its free version.
For its paid version, Amazon Music’s plans start at $9.99 per month and it is also part of its prime bundle. In September, the company had launched a free version of its music service for Alexa users on its Echo devices.
Spotify, the world’s biggest music streaming service provider, also offers a “freemium” model that includes a free ad-supported version along with a paid ad-free version at $9.99 per month.
In comparison, according to Counterpoint Research, Apple Inc’s Apple Music offers only paid subscription service for $9.99 per month and accounts for nearly a fifth of the paid music streaming market.