The largest meat producer of the United States Tyson Foods made its first foray into the market of alternative vegan meat with its launch of first plant-based and blended products, along with its new Raised & Rooted brand as the company attempts to expand its range of protein products.
The alternative meat market is being predicted to grow phenomenally in the next decade or so driven by health and environment conscious customers seeking to reduce their consumption of traditional protein meat and is predicted to reach about $140 billion. .
Tyson Foods that the brand The Raised & Rooted aims to offer its customers plant-based and blended foods which reflect the changing preferences of protein and food consumption habit of today’s customers. Plant-based nuggets as well as blended burgers made from a mixture of beef and plants are the initial products that would be launched under thunder this brand name and would be available to customers through a number of major retail customers this year. Additionally, the company also launched Aidells Whole Blends sausage and meatballs, made with chicken and plant-based ingredients under its existing brand called Aidells.
More products in the area of alternative meat would be launched by the company through multiple sales channels, said Tyson Foods. Such products would be launched under the Raised & Rooted brand as well as through other brands of the company and those of foodservice operators.
The company said that interest in the range of products that can be offered by Tyson Foods in the alternative protein segment have been expressed by a number of major retail and foodservice companies in the US. it also added that it would be able to leverage its experience in protein product development, manufacturing, distribution and marketing to create a niche for itself in this fast emerging food segment. Such expertise and experience also makes the company adequately position to launch new multiple types of food products based on plant and blended proteins.
“Today’s consumers are seeking more protein options so we’re creating new products for the growing number of people open to flexible diets that include both meat and plant-based protein,” said Noel White, president and CEO of Tyson Foods.
“For us, this is about ‘and’ – not ‘or.’ We remain firmly committed to our growing traditional meat business and expect to be a market leader in alternative protein, which is experiencing double-digit growth and could someday be a billion-dollar business for our company.”
Justin Whitmore was appointed earlier this year by Tyson Foods to head the alternative proteins division of the company and used the company’s existing capabilities to offer exciting new protein options to customers, the company said.
“The creation of the Raised & Rooted brand is an excellent example of Tyson’s ability to think big and move fast, capitalizing on our existing infrastructure,” said Whitmore.
“We began development of our alternative protein products last year and have succeeded in creating a new brand and bringing those products to market in well under a year. Customers tell us they love the taste and nutritional attributes and are excited to partner with us.”
(Adapted from GlobalNewsWire.com)