Microsoft aims to hire more than 100 local engineers in order to customize its applications for the African market and create new ones that are customized for the continent.
In a significant development, Microsoft Corp stated, it will be investing $100 million in Africa in the next five years, so as to open an Africa technology development center with sites in Kenya and Nigeria.
The move mirrors those by other tech giants, including Facebook and Alphabet Inc, who have also been increasing their investment in Africa in recent years. These tech giants are essentially aiming to tap the growing economies in the continent which are seeing a rise in internet access by a young population.
Microsoft aims to hire more than 100 local engineers to tailor its applications for the African market as well as develop new products for the continent and beyond, said Microsoft in a statement.
“In addition, it is an opportunity to collaborate with partners, academia, governments and developers, driving impact and innovation in sectors important to the continent,” said Microsoft citing financial technology, farming technology and off grid energy.
“Engineers at the new Africa development center will build applications using artificial intelligence, mixed reality and machine learning”, said Microsoft.
Microsoft already has six such development hubs located around the globe.