Amazon.com Japan raises Prime Membership fees in Japan

In the first such hike in 11 years, Amazon.com will be charging $43.86 in Japan as against $119 in charges for the same in the U.S.

On Friday, in the first such hike after more than a decade of its launch, Amazon.com Inc’s Japanese unit raised the membership fee for its Prime service by 26%.

The new annual Prime membership fee is $43.86 (4,900 yen), up from 3,900 yen.

Although Amazon.com Japan did not mention a reason for the fee hike it pointed to the growing number of services it provides its members.

Amazon.com’s prime membership fees in Japan are far below the $119 annual fee it charges its userbase in the United States. Amazon.com has grown rapidly in Japan exerting pressure on home-grown players such as Rakuten.

While many companies are moving to hike prices in Japan due to rising labor and shipping costs, they however risk being shunned by cost conscious consumers.

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