Cisco pulls all of its online ads from YouTube

In April 2018, as a per CNN report, advertisements of more than 300 companies ran on extremist channels on YouTube, thus they may have unknowingly financed them.

As per a blog published by Cisco’s chief marketing officer Karen Walker, Cisco Systems Inc is pulling all its online ads from YouTube citing fears that they are appearing on “on sensitive content” on the platform.

The blog, which appears to have been removed from Cisco’s website, after its publication, stated the network gear maker would not like its ads to “accidentally end up in the wrong place, such as on a streaming video with sensitive content,”; it however added, Cisco will continue to use YouTube as a platform to share Cisco’s video content.

Alphabet Inc’s Google, YouTube’s owner, stated it has partnered with advertisers to make appropriate changes.

“We have partnered with advertisers to make significant changes to how we approach monetization on YouTube with stricter policies, better controls and greater transparency. We are committed to continuing this dialogue and getting this right,” said a spokesperson from Google.

In April CNN had reported that ads from more than 300 companies, including Cisco’s, ran on extremist channels on YouTube.

As per that report, these 300 companies may have unwittingly helped finance some of these channels through the advertisements they paid for YouTube.

Cisco did not respond to a request seeking comment on the blog’s removal from its website.

In a report that was released last month, YouTube stated it had deleted nearly 5 million videos from its platform for content policy violations before any viewers saw them.

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