Facebook moves to strengthen its video content platform

Facebook Inc has hired Matthew Henick, to lead its global video content strategy and planning, and has hired Mike Bidgoli to lead its Facebook Watch product team.

Through a social media post Facebook Inc disclosed that it has hired the former head of BuzzFeed Studios to lead its global video content; it also said, it has hired a former executive from Pinterest to lead its video content platform.

These appointments comes in the wake of Facebook expanding its video offerings in August 2017 as it tries to better position itself in the television market.

While Matthew Henick will lead Facebook’s global video content strategy and planning, Mike Bidgoli will lead the Facebook Watch product team.

When the social media giant launched Facebook Watch, initially it was made available to only a select group of users in the United States through the firm’s mobile app, website and television apps.

The programming in Facebook Watch ranges from a parenting program, to professional women’s basketball and a safari show.

The move underscores Facebook’s efforts to better position itself in the crowded video content market, an arena which was once the battle ground of traditional television networks. But now, it has new players, including, Amazon.com Inc’s Prime Video, Alphabet Inc’s YouTube, Netflix Inc, Snap Inc, and Twitter Inc.

In 2017, Facebook signed multiple deals with millennial-focused news and entertainment creators, including with Group Nine Media, Vox Media, ATTN, BuzzFeed, and others to make shows for its video service as part of its efforts to buy and license original programming.

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