Loyalty Program And More Complex And Costly Rental Options Added By Airbnb

High end rentals, bed and breakfasts, and boutique hotels are among the different lodging types are being added to its site by Airbnb.

This is expected to make it easier for large groups to stay at a single place together for events like work trips, family getaways and weddings.

A new ten-year roadmap was outlined by the Airbnb CEO Brian Chesky at an event.

The company aims to host over a billion guests through its site by 2028.

There would now be multiple methods and ways that users can search its website for properties as part of the expansion project. Filtering for boutique hotels, bed and breakfasts, unique accommodations and vacation homes are included among the new plan.

For travelers who seek to be purchasing custom-designed trips and staying in more luxurious homes, two new tires are being added by Airbnb which have been termed as Airbnb Plus and Beyond by Airbnb. 2,000 homes in 13 cities will be launched through Airbnb Plus. Bit for qualifying for the program, a rigorous process must be completed by hosts.

A method that would allow groups of guests or travelers for renting homes that suit their specific needs will be allowed soon to be launched Airbnb Collections by the company. At the first stage of expansion, family and work trip travelers would be catered first by the Collections service of Airbnb which would be later upgraded to accommodate groups for weddings, honeymoons, and group getaways.

The latest offers of hospitality on the platform will make “Airbnb for everyone”, Chesky said.

Favoured hosts on its platform is recognized by Airbnb’s Superhost program and a similar program – Superguest membership program, later this year would be launched by the company. Access to fitness centers or lower prices of rentals and transportation are some of the benefits of the program. Before it is launched for all of the guests in later months, the company would first roll out the Superguest program as a trial for 10,000 people this summer.

The focus of Airbnb is now on offers that would enhance customers’ experiences as the company dwells deeper into the tours and travel business. Travelers tours, cooking classes, hiking trips are among the activities that are currently offered by Airbnb.

With a total listing of 4.5 million in 81,000 cities, Airbnb is now ten years old as a company and has total market valuation of $31 billion.

A clash between Chesky and Chief Financial Officer Laurence Tosi on the issue of creating a balance between expansion and financial stability, the later left the company earlier this month.

Chesky later said it would not be going public this year as previously rumored

(Adapted from Money.CNN.com)


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