Live Jurassic World Arena Experience for fans announced by Universal Brand Development and Feld Entertainment

Jurassic park, one of the biggest blockbuster franchises in cinematic history, will form the basis of a unique live-touring show in a joint collaboration of Feld Entertainment Inc. and Universal Brand Development. Featuring a herd of life-size dinosaurs with sizes of up to 40-feet in length, the multi-year arena show is slated to open in fall of 2019 in the United States and thereafter the expansion will continue globally. The concept, produce and tour of the show would be done by Feld.

The show would entail transportation of viewers into the Isla Nublar, through the use of state-of-the-art projection mapping. There would also be sophisticated animatronics and performer-operated characters which would make the dinosaurs to be the biggest stars of the show where human and dinosaur interaction would be used to tell the story.

The fourth-biggest movie of all time in terms of revenues generated is the Jurassic Park which had a global box-office of over $1.67 billion in gross. Jurassic World: Fallen Kingdom, the second presentation by the film franchise will but the theatres June 22, 2018 while the unique arena show is slated to be launched the year after.

The typical and traditional arena barriers which generally exist between the audience and the live action would be broken down by Feld Entertainment to bring to life the epic dinosaur out of the silver screen. Viewers would have the chance of experiencing the wonder, thrills, awe and terror of the Jurassic World in close quarters for the first time in an arena setting.

“Fans around the world continue to tell us they want more ways to experience Jurassic World, and the thrilling action and larger-than-life experience of this live arena tour gives them the opportunity to engage in an all new and exciting way,” said Vince Klaseus, President, Universal Brand Development. “Feld Entertainment is best-in-class at creating spectacular live experiences, and this show is able to meet the high expectations of fans worldwide who are craving more interaction with Jurassic World dinosaurs.”

“The live Jurassic World arena experience will create new ways for fans to engage with one of the world’s most popular franchises,” said Kenneth Feld, Chairman and CEO of Feld Entertainment. “Feld Entertainment has the expertise and experience to bring this iconic franchise to life through an innovative format in an immersive arena setting coupled with a unique narrative that includes iconic locations and fan favorite dinosaurs – creating edge-of-your-seat, live entertainment that is a mix between a stunt show and a 3-D thrill attraction.”

The Feld Entertainment studios in Florida would be used to construct and rehearse the live Jurassic World experience. There are more than 5,000 performances conducted by Feld Entertainment globally and therefore it is the largest producer of touring family spectaculars in the world.

(Adapted from


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