Ola to enter Australian ride-hailing market in early 2018

Holding a dominant market share in India’s fierce ride-hailing market, Ola plans on launching itself in Australia by inviting driving partners and private vehicle owners in the cities of Perth, Melbourne and Sydney.

On Tuesday, Ola, an Indian ride-hailing company announced plans on entering the Australian market intensifying its effort to win market share embattled rival Uber Technologies Inc.

In a statement, Ola stated it will begin inviting driver partners and private vehicle owners to work with it in the Australian cities of Melbourne, Sydney and Perth.

Ola plans on starting commercial operations in Australia in early 2018, said the startup in a statement.

As per Satish Meena, a senior research analyst at Forrester, a research firm, since Australia has already regulations for ride hailing services, because of Uber, drivers are already aware of how the system works.

“Cab sharing isn’t very new anymore and everyone is ready, but Ola may find it more expensive to lure customers and drivers initially,” said Meena.

Founded in 2011, Ola has locked horns with Uber in a fierce battle for market share in India’s $12 billion taxi market and has a majority market share in the country’s more than 110 cities.

Ola has also tied up with Microsoft Corp to build a connected car platform and has begun experimenting with electric vehicles.

The startup has also expanded into the food delivery business.

Incidentally, the SoftBank Group Corp is the biggest investor in both Ola and Uber.

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