With Israel being home to one of the biggest tech sectors in the world, the carrier is strategically re-branding itself and expanding its footprint in North America.
On Wednesday, Israeli Airlines El Al Israel Airlines Ltd stated it will commence nonstop flights between Tel Aviv and San Francisco as it continues to expand its footprint in North America.
Israel’s flag carrier disclosed it will fly this route three times a week using a new Boeing 787 Dreamliner jet.
The firm will compete with United to accommodate the country’s flourishing demand for tickets between the two continents. The booming tech sector has many passengers who taxi between Silicon Valley and Israel which has become one of the largest tech centers in the world.
“The acquisition of the Dreamliner enables us to expand our long-haul network,” said David Maimon, El Al’s chief executive. “San Francisco is an important strategic city for El Al, with great emphasis on the business market.”
In November 2017, El Al had started nonstop flights to Miami from Tel Aviv, having started flights to Boston earlier in 2015. The carrier also flies nonstop to New York and Los Angeles.
Significantly, the firm said, it was consolidating all of its flight to Europe under the El Al brand and will be retiring UP, its low-cost brand that flew to five destinations in Europe.