Supply Chain In The Agri-Food To Be Benefited By Proagrica’s Agility Data Platform

A service that aggregates, cleans and delivers accurate and timely data from multiple trusted sources was launched by Proagrica which is a leading data insight company and part of the global RELX Group. The product is called the agri-food supply chain of Agility which is a data platform.

Actionable insights and data analytics is already helping companies to gain competitive advantage by Agility throughout the agriculture supply chain. This data platform helps firms to identify the success factors and the limitations of their business, the reasons for the factors and the data-sets that were able to identify the drivers, scope for improvement of the identified areas which are under their control and path to use data for actionable measures for improvements and development.

Europe, North America, and Australasia are the areas regions where Agility is already being used, according to the company.

“This is nothing short of a business revolution,” says Nick Evans, Head of Agility. “Agility is delivering unprecedented results for the onboarded businesses so far. We already have significant numbers of new users at every level of the supply chain, using the service to give their business enhanced decision-making capabilities.”

The supply chain of firms can be transformed, according to the company, with the help of Agility, by ensuring more profitable produce, and higher quality produce for suppliers.

“Every step of the supply chain benefits,” explains Mr Evans. “Agility makes it possible to anticipate and plan for major decisions that affect every business. Our fully integrated system makes sense of data from all sources whether generated by the company, its suppliers, customers or external third parties.”

The Agility platform brings together global reach in big data experience of the RELX Group and integration pedigree of F4F, now part of Proagrica. The platform is able to provide greater visibility of production practices and outcomes and helps in creating actionable intelligence from siloed internal data by integration of such data with external data.

Bringing in improvement in productivity and business efficiency and personalized recommendations for customers would be made possible for food manufacturers, brands and grocers with the use of the data platform.

The company claims to have received huge traction from Agility even before its official launch.

Reed Business Information and the RELX Group is the parent company of Proagrica. The company is in the business of providing decision making tools for the global agriculture industry by making use of available data – both inhouse and external, and gives insight and data and trusted workflow tools.

(Adapted from


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