Google’s gain is Microsoft’s loss. Microsoft will now focus on increasing Bing’s footprint in the PC market.
Satya Nadella, Microsoft Corp’s CEO, said Bing, the company’s search engine, will focus on expanding its footprint in the PC market as opposed to the mobile market.
The announcement comes in the wake of Microsoft losing its deal with Apple Inc’s voice assistant Siri.
“Bing is a big business growing at a strong double-digit rate, and we see a significant opportunity for us even on the PC side,” said Nadella.
Earlier this week, Apple had stated it would replace Microsoft’s Bing with Alphabet Inc’s Google as its default search engine for Siri on its iOS devices.
Bing has been the second largest search engine in the U.S. since Siri’s debut in 2013. Bing powers Amazon.com Inc, Yahoo and AOL.
As per its latest quarterly earnings report, Microsoft said its revenues from search advertising had grown by 8% year-to-year.