Samsung’s raising quality standards with the successful launch of it Galaxy Note 8

While the sales of its flagship Galaxy S8 was brisks, the launch of the Note 8 comes at a time when consumers are expecting the launch of the iPhone 8, Apple’s 10th anniversary phone. Expectations are skyhigh, hope Apple doesn’t disappoint.

With the world’s largest smartphone maker by market share launching its new Galaxy Note 8 “phablet,” armed with dual rear cameras and a huge screen, it is clearly hoping to leave behind the memories of fire-prone predecessor.

Samsung’s phablet debut comes at a time when consumers are widely anticipating the launch of Apple’s 10th anniversary iPhone next month. This is also the time when smartphones and tablets gears up to compete for pre-holiday season sales.

Priced in the range of $930 to $960 by network carriers, the debut of the Galaxy Note 8 kicks off a new era of premium-priced handsets. Analysts expect Apple’s iPhone 8 prices to be above $1,000.

The unveiling of the Note 8 comes after the release of the company’s flagship smartphone the Galaxy S8.

The brisk sale of the device indicate that consumers aren’t worried about battery fires, say analysts.

The Note 8 will go on sale from September 15, said Samsung, without elaborating on place or price.

Verizon Communications has disclosed it will begin taking pre-orders for the Note 8 on Thursday and has priced the the smartphone at $960. T-Mobile offers a more aggressive price of $930.

“I hate to say it, but $1,000 is becoming the new mark” for premium devices, said Bob O’Donnell of Technalysis Research.

While the entire Galaxy line phones now have edge-to-edge displays, Apple’s upcoming phone is expected to feature a similar display. However, its update to the iPhone 7 might note. This is likely to be a disadvantage for Apple, said O’Donnell.

“The bar gets raised in terms of what people view as standard, and if you’re not meeting the bar, it’s going to have an impact,” he added.

Significantly, the South Korean company has been the main driver of growth in handsets with 6 inch-plus screens, a category Strategy Analytics expects to grow 10 times faster than the overall market next year.

To boot, this is the first time Samsung also installed dual rear cameras on a handset which will significantly boost the picture quality of mobile photographers.

Despite these advantages, the lack of augmented reality features could potentially be its Achilles heels since the technology has become Apple’s major focal point of its next operating system.

However, Samsung has taken care to listen to consumers and has placed a standard headphone jack, unlike the kind placed in the iPhone 7, which faced a slew of criticism by users.

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