Israeli-based Elbit Systems finds innovation key to growing market share in crowded drone market

It has cited its weaponized drone, SkyStriker designed for long flight hours, unveiled in the recent Paris airshow to rave reviews, as an example of its innovation.

So as to maintain its leading edge over its peers, Israeli defense electronics company Elbit Systems Ltd is moving swiftly to innovate as it faces increasing competition from France, Turkey and China and others.

in a global market in which it faces increasing competition from China, France, Turkey and others.

As per Elad Aharonson, the company’s vice president, the company is actively boosting the capability of its drones by increasing its data processing power to meet the requirements of its South Korean, Indian, U.S., Australian, and Brazilian clients.

At the Paris Airshow, Elbit had demonstrated its new remotely-operated drone, the SkyStriker, which it described as a “long-loitering munition”. Designed for long flight hours, the drone can stream back live video and data as well as target missiles towards targets. The “kill” function of the drone allows the operator to abort the strike upto the last minute.

Aharonson, who also heads Elbit’s intelligence, surveillance, target acquisition and reconnaissance (ISTAR) division which was created in 2015, described the SkyStriker UAV as an example of innovation.

He went on to add, customers need more than just footage of flights.

“A lot of data is collected on the desk of the officer, and he doesn’t know what to do with it,” said Aharonson.

As per Govini, an analytics firm which tracks the public records of federal contracts, the most notable companies in the U.S. market by sales, is General Atomics, Northrop Grumman and Textron.

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