What And Who Appears In Your Videos Can Be Told By This AI Company

Now an artificial intelligence startup has the answer to how to track an advertisement without watching all of the hundreds of hours of TV shows or online videos to know when the advertiser’s product appears.

Videos of all sorts of things like when President Donald Trump appears, or how often a man holding a gun is recorded can be scanned by Matroid, founded by Stanford University adjunct professor Reza Zadeh. To find particular people or objects, users can pick from a library of pre-programmed filters designed by the startup or set up their own filter which Matroid calls detectors.

Customers who want to analyze television appearances or scan surveillance video are the initial focus area of Matroid. A firm may want to know which brand of car appears more often on a particular show or network or track which political candidates got more TV time, in the first case. Tracking passersbys’ reactions to the ads by posting cameras near outdoor billboards is what one company talking to Matroid wants. Zadeh, who declined to name them said that the startup also is talking to makers of surveillance cameras.

The rapidly increasing amount of video from home security systems, municipal closed-circuit cameras and video from police body and dashboard cams video from police body and dashboard cams can be thought of for Bottom of Form


Matroid’s tools will help the department search all the archived camera footage for men with guns for a city police department wants to track how officers respond when they see a man holding a gun. Officials need easier ways to find the faces and personal details that have to be blurred before camera video can be released publicly as public requests increase for such police footage.

The product was unveiled at the Scaled Machine Learning conference at Stanford at the Scaled Machine Learning conference at Stanford by the company, founded early in 2016 and funded by New Enterprise Associates Inc.

To determine what or who is in a particular photo, among other big firms to employ computer vision scientists are Google, Facebook and Microsoft. But the kind of AI firepower to do it themselves is not available with most companies. Matroid is seeking to fill the need for rapid scanning of massive volumes of moving images with the explosion of video from YouTube to police bodycams.

“Google can give you pictures of cats, but not cat with grandpa or cat with grandpa and Christmas tree or with your son,” said Pete Sonsini, a general partner at NEA. “It’s really powerful for any human to be able to create a detector that can identify any image or set of images or face from their dataset.”

Those who want to create detectors and the expertise of attendees at the conference are the ones that Zadeh is hoping to benefit from.

Sonsini said that because there are many potential uses, Matroid will have to decide where to focus to grow. And there are other companies that are working in the broader area.

“Some level of image recognition is not a novel idea,” he said. “But how they are doing it is novel.”

(Adapted from Bloomberg)

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