Volvo’s lineup will challenge Tesla in Europe

Volvo’s EVs will have mile range of 250 and cost at max $40,000.

Even Volvo revealed its intentions of diving into the race for the next electric vehicle, the question that seem to hover on people’s mind is that will the premium charged by Volvo be in line with its regular lineup or will it be even more pricier? Would it be more than just an urban commuting car?

Thankfully, the answear to both questions is a big “yes.”

Lex Kerssemakers, Volvo’s US chief has disclosed that the EV which is scheduled to be launched sometime in 2019 will carry a price tag ranging from $35,000 and $40,000, depending on the options, and will have a mile range of 250-miles.

This pricing strategy will place Volvo’s EV in the lower end of its spectrum and will pit its offering directly against the likes of Tesla Model 3 and the Chevy Bolt.

Although Volvo is keeping its cards close to its chest and isn’t ready to give more details of the vehicle, its range and price suggest that the EV will most likely be a sedan rather than an SUV.

Significantly, Kerssemakers has stressed on mile range of the vehicle, since he states that consumers will not buy an EV unless it has “sufficient” range, even if it’s overkill for the daily commute.

Volvo’s approach is a key factor for its success in its home town. With Tesla’s exploding sales in Sweden it would be embarrassing for the company to let a foreign rival for unchallenged for more than a couple of years.


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