Artic’s GMO Apple fruits on sale may not be labelled as such, and could only feature QR code which when scanned will tell you of their GMO background.
Thanks to GMO produce, mushrooms will not be the only non-browning item on store shelves, Golden Apples which don’t oxidize for 3 weeks after they have been cut, bruised or bitten into, will soon be joining the mushrooms for company.
As per Artic, the company responsible for this feat, the fruits will be sold in packages of assorted slices and will go on sale in the Midwest in February and March.
Artic tackled the oxidization issue by “silencing” the polyphenol oxidase (PPO) expression.
The company explained that while PPO serves as protectors against pathogens and pests in fruits and vegetable in humongous quantities, in Apples, there’s not much need for PPO.
“Apples produce very low levels of PPO, and only in very young fruit,” said Artic. “Its presence is probably left over from apples of ages ago, playing no role in today’s apples.”
The company has admitted that despite spending a decade researching on non-modified apples, grown in its orchards, there is still a lot to be learnt. Specifically, PPO’s antioxidant properties which are beneficial to the heart and thus it isn’t prepared to state what the recommended intake of its modified apples should be.
In a cunning marketing strategy, Artic has decided not to label its GMO apples but instead provide a QR code, which when scanned will identify them as such.
As per Organic Authority almost 500 40 pound boxes of apple slices will be on the shelf in at least 10 stores in the Midwest.
Artic is also unwilling to reveal in which stores its GMO apples will be sold. As for their labelling, it has clarified that it will be dependent on the stores.
“We don’t want to skew our test marketing results by choosing stores that may be more friendly to genetic engineering,” said Neal Carter Artic’s president. “We’re very optimistic with respect to this product because people love it at trade shows. It’s a great product and the eating quality is excellent.”
If the test runs turn out to be a success, Artic aims to expand the production of its GMO apples in its orchards in Washington and British Columbia to upto 2,800 acres by 2021.