Apple continues to fight AIDS while filling its coffers

You can now chip on the war against AIDS by buying select Apple products.

While Apple has made a tradition of marking World AIDS Day with a campaign to donate to the Product (RED) charity, this year it has decided to go an extra mile in its 10th year of support.

This year, on top of its existing gear, Cupertino will be launching new accessories and devices exclusively for the charity.

Apple is now offering red versions of its leather iPhone SE case, iPhone 7 Battery Case, Beats Solo 3 Wireless headphones and the Beats Pill+ wireless speaker.

Even if you decide to skip these purchases, but want to help out, there are ways to do it.

Purchasing anything at an Apple store (online or brick-and-mortar) between now and December 6th will result in Apple donating $1 towards the charity, up to a maximum of $1 million.

If you use any of Bank of America’s cards, it will match the equivalent in donations.

Even if you buy an album from The Killers (Don’t Waste Your Wishes) on iTunes, all US purchases will head towards that charity.

Beyond this, Apple is also providing in-app purchases of items in more than 20 high profile iOS games, including, Clash of Clans , Angry Birds 2 and  Tuber Simulator.

Although you may think that such small individual contributions will be only a drop in the bucket, do note that historically, Apple has been one of RED’s strongest contributors: in 2013 it had raised $65 million.

Although a bona fide cure is still beyond reach, as per the United Nations, we could realistically see the end of AIDS by 2030.


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