Google revealed a slew of artificial intelligence technologies, but customers may require AI merely to comprehend them all.

On Wednesday, the Alphabet Inc business displayed or mentioned at least 15 different AI products and capabilities, ranging from software only for producing smartphone wallpaper to another for organising personal data to another for photo editing.

Google’s I/O conference in Mountain View, California, attendees could be forgiven for leaving with their heads spinning. Take, for example, one of Google’s press releases from the event: “Duet AI acts as your expert pair programmer, assisting cloud users with contextual code completion, offering recommendations tailored to your code base, generating entire functions in real-time, and assisting you with code reviews and inspections.”

Google seemed to have a dedicated AI assistant for each of its numerous products. Those looking for more concise text messages can use Magic Compose, a new assistant that can transform more prosaic prose into something that sounds like William Shakespeare. If that isn’t enough, Google’s new MusicLM AI can create literal music from text. Sidekick, for example, can assist you in creating better documents on Google Docs. The company’s Perspectives AI extracts personal tales from videos, blogs, and social media posts to supplement search results.

There was no comment available form Google.

“There was a lot of buzzwords and a lot of different products,” said Dan Ives, a Wedbush analyst. “I call it a smorgasbord.”

Even if the two-hour speech felt like a word salad, there were important business demands hidden behind the buffet of announcements. Investors agreed, driving the company’s stock up 5.5% to a nine-month high on Thursday.

Google is competing with rival Microsoft Corp. to maintain its commanding lead in search and the estimated $300 billion global ad industry. Microsoft received praise for using generative AI from startup OpenAI alongside its Bing search engine to answer more sophisticated questions, which resulted in an early increase in market share.

Google replied on Wednesday by displaying what it refers to as the search generative experience.

According to a demonstration, this will please a very specific cohort of online users looking for the best red e-bikes for a 5-mile (8-kilometer) commute with hills. Search generative experience should not be confused with Bard, Google’s direct competitor to OpenAI’s ChatGPT chatbot.

And there was a lot more: Duet AI for Google Workspace, Duet AI for Google Cloud, med-PaLM 2, Vertex AI, sec-PaLM, Gemini, Project Tailwind, Codey, Chirp, Duet AI for Google Workspace, and Duet AI for Google Cloud.

As the Bard himself put it: “words, words, words.”

(Adapted from MarketScreener.com)