Rolls-Royce Reports Record Sales For 2022 Due To Continued Demand For Luxury Products 

Rolls-Royce reported record sales last year despite a luxury car average price of around $534,000 and a drop in Chinese demand, with orders stretching into 2023.

The British carmaker, which began nearly 120 years ago as Rolls-Royce in Manchester, England and is now owned by Germany’s BMW, announced that it sold 6,021 vehicles in 2022, up from 5,586 in 2021, which was also a record year.

Rolls-sales Royce’s were led by the Americas, with the United States remaining its top market, accounting for approximately 35% of total sales. Coronavirus-related lockdowns resulted in a “single-digit drop” in sales in China, the carmaker’s second-largest market.

In an online presentation, CEO Torsten Müller-tvös stated that this decrease was offset by growth in other markets.

“Our order book stretches far into 2023 for all models,” Müller-Ötvös said. “We haven’t seen any slowdown in orders.”

Pre-orders for Rolls-fully-electric Royce’s Spectre, which will go on sale at the end of 2023, have surpassed all expectations, according to the company.

The CEO told reporters that the expected growth for 2023 came despite Rolls-Royce suspending sales in Russia, which typically accounted for 250 to 300 units per year, following its invasion of Ukraine last February.

Müller-tvös stated that the luxury brand’s bespoke, customized approach had resulted in “ever more inventive, personal, and technically demanding” customer orders.

(Adapted from Nasdaq.com)

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