Twitter’s Re-Launches Its Paid Blue Tick After A Break

On Monday, Twitter’s paid verification feature will be available once more. It was halted last month after being inundated with impersonators. It is still $8 per month, but there is a $11 fee for those who use the Twitter app on Apple devices.

Elon Musk, the owner of Twitter, has previously stated in tweets that he dislikes the commission fee Apple charges on in-app purchases. One of Twitter Blue’s extra features is an edit button.

Many Twitter users have long requested this feature, though some argue that it increases the possibility of disinformation spreading if a tweet is altered after it has been widely shared.

According to the platform, Blue-tick subscribers will also see fewer ads, have their tweets amplified above others, and be able to post and view longer, higher-quality videos.

Previously, a blue tick was used as a badge of authenticity as a verification tool for high-profile accounts. Twitter gave them away for free, but only the company decided who got one.

Musk claims that this was unjust.

Those who had a blue tick under the previous regime still have them, but if the tick is pressed, a message appears saying the account is a “legacy verified account” and “may or may not be notable.”

According to Twitter’s own account, those check marks will eventually be replaced with either gold (for businesses) or grey (for others such as authorities) badges.

Subscribers who change their names or display photos will lose their blue tick under the new system until the account is reviewed by Twitter.

The service had a rocky start in November, when people began impersonating big brands and celebrities and paying for the blue-tick badge to appear authentic.

Many people pretended to be Elon Musk.

In one case, a user claiming to be from the US pharmaceutical company Eli Lilly tweeted “insulin is free,” causing the real company’s share price to plummet; however, Eli Lilly has since agreed that insulin prices may indeed be lower.

However, anecdotally, quite a few accounts appeared to take advantage of the opportunity to subscribe for legitimate reasons.

Elon Musk has implemented a number of significant changes since acquiring Twitter for $44 billion at the end of October.

He stated that the company was losing $4 million per day and that it needed to become profitable.

He has laid off roughly half of the company’s workforce, installed bedrooms at Twitter’s headquarters in San Francisco for the remaining employees who work long hours, and begun re-instating controversial banned accounts such as rapper Ye (Kanye West), former US President Donald Trump, and influencer Andrew Tate.

Musk also claims that inactive Twitter accounts will be deleted after a certain period of time. This has angered those who say they treasure the accounts of loved ones who have died.

Rod Lurie, a film director, tweeted that his “heart was broken” at the thought of his late son Hunter’s account being deleted.

Unlike Facebook, Twitter users cannot appoint someone to manage their accounts after they die, though state executors can make requests.

(Adapted from BBC.com)

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