Musk Claims Twitter Will Launch A ‘Verified’ Service Next Week, Complete With A ‘Gold Check’ For Businesses

Elon Musk said in a tweet Friday that Twitter’s delayed “Verified” service would be available next week, with different colored checks depending on the type of account.

The Twitter CEO stated that there would be a “gold check” for businesses, a grey check for government accounts, and the existing blue check for individuals, whether celebrities or not. Musk stated that all verified accounts will be “manually authenticated” before the check is activated.

The billionaire described the decision as “painful but necessary.”

Musk’s remarks come after he was forced to halt the $8 per month Twitter Blue service, which allowed anyone to pay for the blue verification tick, after users abused the system by impersonating brands and celebrities.

Twitter’s CEO announced on Monday that the relaunch of its $8 per month Blue Verified service would be delayed. Musk stated at the time that Twitter will “probably use [a] different color check for organizations than for individuals.”

He has now provided specifics on how that might look.

Musk had previously stated that he intended to relaunch Twitter Blue on November 29. According to Musk’s most recent timeline, the relaunch will take place on December 2.

The subscription service is Musk’s attempt to find a new revenue stream at Twitter as part of the billionaire’s contentious restructuring of the social media company.

Musk has fired thousands of Twitter employees and has asked the remaining employees to work “long hours at high intensity” or leave.

(Adapted from


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