According to a Zoom official, the video communications company will remain relevant after the pandemic, even when people return to work.

More companies are adopting a hybrid work model, in which employees work in the office and from home on a weekly basis.

“I think there are three big shifts that are happening post-pandemic that businesses are investing in and that’s spurring our growth and relevance,” Ricky Kapur, head of Asia Pacific at Zoom, said in an interview of to CBNC.

First, he added, businesses are considering developing inclusive, collaborative, and hybrid work environments for employees.

“Employees are demanding flexible work arrangements and the ability to work frictionless, irrespective of where they are,” Kapur added.

Second, businesses are rethinking the customer contact experience in response to consumer demands for greater ease, he said.

“Whether it’s a retail experience, the ability to live feed into the store and speak with a live person — see a product, have a real conversation, and then make a purchase decision. Consumers are expecting that from companies,” he said.

According to Kapur, the third major shift is that digitally native companies are using novel platforms to produce services that reach out to new consumers, particularly in areas like health care and education.

Over the last two years, millions of people have utilised the company’s technology to stay on top of school and work, as well as socialise. However, as individuals returned to work and education in person, growth slowed.

Zoom’s revenue increased by 35 per cent year over year in the quarter ended Oct. 31, down from 54 per cent the previous quarter.

However, Kapur is confident that as individuals transition to a hybrid environment, they will continue to want flexibility in how they interact.

Zoom’s “mobile and frictionless” business has grown “from zero to two million users in less than two years,” he noted. It’s one of the most rapidly expanding cloud services.”

“The numbers tell us that customers are still investing and continuing to invest in Zoom post-pandemic,” he said.

(Adapted from CNBC.com)