In relation to its controversial previous practices of intentionally slowing down older iPhones to extend their battery life, Apple has agreed to pay millions of dollars in damages to to 34 states in the United States.
Under the agreement struck by Apple, the iPhone has to pay $113 million for the settlement of an investigation by states including California and Arizona in which the company was probed for not being transparent about the battery problems in older iPhones that resulted in slowdown and even the shutdown of the devices. Apple attempted to push through a software update in December 2016 which affected the performance of older iPhone models instead of disclosing the issue to consumers or replacing the faulty batteries.
Apple consumers were upset at the emergence of the news of the practice by the company which resulted in what some called “batterygate”. There were also suggestions by many that this was a tactic by Apple to push customers to purchase newer models.
“Big Tech companies must stop manipulating consumers and tell them the whole truth about their practices and products,” said Arizona Attorney General Mark Brnovich, who helped lead the investigation, in a press release on Thursday. “I’m committed to holding these goliath technology companies accountable when they conceal important information from users.”
Back then, in order to assuage the anger and the discontent among consumers, Apple added a feature that allowed the iPhone users to monitor the health of their batteries, slashed the price of replacement batteries from $79 to $29 for a temporary period of time and issued an apology that was rare.
“We know that some of you feel Apple has let you down. We apologize,” the company said in a 2017 statement. “First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.”
The company faced legal ramifications despite the actions and measures adopted by the company. With respect to a class action lawsuit that accuses Apple to slowing down iPhones to compel users to buy new ones, Apple agreed to pay up to half a billion dollars to settle the lawsuit in March.
Updates about iPhone battery health, performance and power management will also be provided by Apple on its website or installation notes in addition to paying the US states millions of dollars in damages and settlement fees.
(Adapted from BusinessInsider.in)