Spirit bottles that are completely based on paper and are 100 per cent plastic free, made from sustainably sourced wood, have been created for the first time in the world, claimed Diageo, the maker of Johnnie Walker, Smirnoff and Guinness, has claimed.
The company said that the first use of this paper based bottle would be made use of for Johnnie Walker, a scotch whisky that has a 200-year history, starting early next year.
This announcement was made by Diageo long with its decision to launch a new partnership with Pilot Lite, a venture management company, for launching of Pulpex Limited, which is a new company dealing in sustainable packaging technology.
A consortium of partners comprising of world leading FMCG companies that are not competitors of each other, including Unilever and PepsiCo, has been created by Pulpex Limited so that it is possible to ensure that the new technology is enabled to be used in every area of life. The company said that more partners would join the consortium later this year. It is expected that each one of the partners in the consortium would be launching their own branded paper bottles in 2021 that would be made from the design and technology developed by Pulpex Limited.
The designing and the development of the scale-able paper-based bottle of Pulpex Limited has made it 100 per cent free from plastic and is also expected to be completely recyclable. Made from pulp that is sources sustainably, the new paper bottle has been designed to meet strict food-safe standards. It will also be completely recyclable in standard waste streams. According to analysis, this new technology will definitely prompt brands and companies to rethink and revaluate their packaging designs, or shift their existing packing techniques into paper, all the time not having to compromise on the current quality of the product.
“We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence,” said Ewan Andrew, Chief Sustainability Officer, Diageo PLC.
A variety of plastic-free that would be single mould bottles that are usable for a wide range of consumer goods will be able to be made from the technology developed by Pulpex Limited. Further a variety of liquid products can be held in the paper bottles and will become a part of the environment commitment of Diageo to align with the Goal 12 of the United Nations Sustainable Development Goals: ‘Responsible Consumption and Production’.
“We believe in tackling plastic waste through innovation and collaboration. We are going to halve our use of virgin plastic at Unilever, reducing our use of plastic packaging by more than 100,000 tonnes in the next five years. Joining forces to develop and test paper bottles is an incredibly exciting step forward, and we’re delighted to be working together to tackle one of the biggest environmental challenges of our time,” said Richard Slater, Chief R&D Officer, Unilever.
“Innovative solutions and partnerships are critical to driving meaningful progress toward a circular economy. The Pulpex consortium is well positioned to deliver sustainable packaging at scale and across industries, having impact beyond what any organization could achieve alone. We’re proud to be a part of it,” said Simon Lowden, Chief Sustainability Officer, PepsiCo.
(Adapted from LiveMint.com)