A check on Apple’s website on Friday revealed, Cupertino is limiting customer purchases of iPhones over its online stores to two handsets per person. The measure is applicable to many countries including the United States and China.
The development comes in the wake of the Apple closing all of its brick-and-mortar stores outside China, even as the Wuhan coronavirus spreads globally, forcing government lockdowns and limiting movement of people.
The move is applicable across all of its models.
The last time Apple resorted to such a move was in 2007, when the iPhone was first introduced, to stop people from reselling them.
When asked to respond to requests for comments, Apple declined to comment.
The purchase limits come as Apple braces for a blow from weak demand and disruption to supply chains.
Although China’s factories have resumed operations, hardware companies, including Apple, are facing weakening demand since countries across the globe temporarily close down retail stores and enforce social distancing.
The Wuhan coronavirus, which originated in China where it has a level 4 biolab, has spread to 178 countries, and has infected more than 240,000 people and has killed more than 10,000 globally.