20th Century Fox Rebranded: “Fox” Removed By Disney to Distance From Murdoch

The word “Fox” has been removed from the name 20th Century Fox film studio by executive at Disney which, according to analysis, has been done in an effort to distinguish the brand which was acquired by Disney last year, from its former owner Rupert Murdoch.

According to reports published in the media in the United States, the aim of Disney is to distance the film production studio from the Fox News network, owned by Murdoch, which Disney executives believe is new outlet that is highly partisan and favors right-wing views.

There has however been no comment available from Disney over the issue.

The 20th Century Fox film studio was bought by Disney last March in a deal worth $71 billion from Murdoch along with some other media operations.

Some of the biggest films of all-time, including Avatar and Titanic, have been produced by 20th Century Fox.

The news about the change of name of 20th Century Fox was first published in Variety magazine and the report in the magazine had claimed to have obtained the confirmation of the information from an unnamed executive of the Disney. The report claimed that the executive said: “I think the Fox name means Murdoch, and that is toxic.”

Unlike the Australian tycoon, Hollywood is known for being liberal.

The name of Fox Searchlight Pictures, the arthouse wing, has also been changed to simply Searchlight Pictures by Disney.

The 20th Century Fox was originally formed in 1935 by a merger. It was bought over by News Corporation of Rupert Murdoch in the mid-1980s. The Fox News channel was created in 1996 which grew to become the most watched news channel in eth United States.

Murdoch later spinned off News Corporation into News Corp and 21st Century Fox – which was bought acquired by Disney as the parent company of various film and television studios which included the renowned 20th Century Fox.

Fox Corporation, which is a spin-off company, was used by the family of Murdoch to retain the news outlet. It is currently run by Rupert Murdoch’s son Lachland.

The Variety report claimed that Disney will retained the well-known fanfare theme and searchlight logo of the 20th Century Fox studio.

20th Century Fox Television and Fox 21 Television Studios are also run by Disney. The company has not yet announced any changes to their names.

Disney, that owns the ABC network, is already a dominant player in the news industry in the United States. The film making company is also planning to rival the likes of Netflix by launching its own video streaming network called Disney+. The service has already been launched in the United States last year.

(Adapted from BBC.com)

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