Best Ever Holiday Season Ever For Amazon This Year

This holiday season has been another record-setter for Amazon, said that largest e-commerce company of the world.

The year has also been a good one for the overall retail sector in the United States which indicated that the economic growth of the US economy still is still set to continue for some more time.

The top-sellers this holiday season included the Echo Dot, Fire TV Stick and Echo Show 5, said Amazon as its sales were primarily boosted by sales of tens of millions of its own gadgets this holiday season. In the past several years, the company has been able to capture the largest share of the voice assistant market with its  Alexa-enabled devices – which was also a huge hit this year.

Additionally, products that were not manufactured by Amazon were also bought in large quantities. The amount of third party products sold over the Amazon platform during this festive season was more what had been sold last year in the same period. However specific sales data is provided in very limited way by the company. The company only said that there was double digit percentage growth year on year in third-party product sales this year. That was more than one billion items in total from third party sellers on its platform.

LOL Surprise Glitter Globe Doll Winter Disco Series with Glitter Hair, iRobot’s Roomba 675 vacuum, were among the most popular third party products. Instant Pot Duo 80 pressure cooker, which has been a very popular product for a long time, also lived up to its reputation this year too.

Apart from products for human, Amazon also noted strong sale of products for pets this holiday season such as the SmartSticks peanut butter chews for dogs  and the Temptations Classic cat treats.

The most-sought-after book during the holidays was “The Guardians” by John Grisham. Mariah Carey’s “All I Want for Christmas is You” has been the most-played song on Amazon Music since Thanksgiving and “Home Alone” was the most-searched holiday movie on Fire TV.

Places other than Amazon were also visited and shopped form by consumers. There were big last-minute shopping from stores because of the strength of the US economy and the shortened holiday season.

There was a 3.4 per cent year on year growth in American retail sales between November and Christmas Eve, reported MasterCard on Thursday. The report however noted that there was just a 1.2 per cent growth in in-store sale compared to a 18.8 per cent year on year growth in online sales. Despite this, only about 15 per cent of the total sale was comprised of online sale which indicates that fears of the end of the brick-and-mortar retail system is still some time away to become true.

The sale in department stores however has not been good. Even as online sale of the stores increased by 6.9 per cent, there was a drop of 1.8 per cent in overall sale. Big-box stores, such as Walmart and Target have taken away customers from the established big department stores, such as Sears, JCPenney, Kohl’s and Macy’s. Customers from department stores, which have suffered because of a reduction in footfall at malls, have also been lured away by specialty stores and Amazon.

(Adapted from

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