Google’s Pixel 4 Smartphone Will Not Be Sold In India- 2nd Largest Market In The World

The new Pixel 4 smartphone form Google will not be sold by the company in India the second-largest smartphone market in the world.

The smartphone, which was launched in the US ealirer this week, will be available for sale starting October 24.

“We decided not to make Pixel 4 available in India,” a Google spokesperson said in a statement to the media. The reason for the phone not being introduced in India is that the frequency of operation of one of the Pixel 4’s key components, a Soli radar chip, which control and generates facial recognition and gesture controls, is not allowed to be used by private and public companies in India.

According to several media reports, the Indian government disallowed Google a license to use the 60 Gigahertz frequency.

There was no comment available from the Department of Telecommunications of India.

Google makes is hardware available to customers in different countries on the basis of “a variety of factors, including local trends and product features.” However the company did not explicitly say anything about the reason behind Pixel 4 not being made available in India.

“We remain committed to our current Pixel phones and look forward to bringing future Pixel devices to India,” the company spokesperson told the media.

There are other countries apart from India were the technology of Motion Sense – the inbuilt feature in Pixel 4 that gives the users the ability to control the phone through the use of hand gestures, has not been allowed or has been restricted. Google said on its support page that Japan is an example of a market where the feature is not yet available to customers. It the company however said that it will introduce the feature in Japan by spring 2020.

Despite this, the Pixel 4 will be available for sale in Japan, along with a dozen other countries. The other countries include the United Kingdom, Australia, Canada, Germany, France, Spain, Italy, Ireland, Singapore and Taiwan.

With more than 400 million smartphone users, the Indian market is a very lucrative one for al smartphone makers, especially because it is predicted that the several hundred million more users will get connected to the internet in the market in the short term.

But Chinese players like Xiaomi and BBK Electronics, which has a combined market share of almost 60 per cent of the smartphone sales last quarter, dominates the Indian smartphone market. Samsung, the largest smartphone maker of the world is also a major player in the market and has control of about 25 per cent of the Indian market.

However, it is estimated that not introducing the {Pixel 4 in India will not be a huge loss for Google because its price, which begins at $799, is virtually out of reach for the average Indian consumer. According to the latest International Labor Organization figures, the average per capita income of the average Indian is less than $2,000 a year.

According to Tarun Pathak of Counterpoint Research, Google accounts for less than 1 per cent of the Indian smartphone market.

“This should not be seen as an exit,” Pathak added. “It’s still a lucrative market for Google… it’s not like everything is lost because they couldn’t launch one series.”

(Adapted from CNN.com)

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