Steve Jobs Cast ‘Spells’ To Run Apple In Tough Times, Says Bill Gates

Microsoft co-founder and billionaire Bill Gates offered a very interesting account of what he believes Apple Inc. founder Steve Jobs did to keep the company together during tough times.

Gates said that in order to uphold the morale of Apple employees at high level and to spur them to work for long hours, Steve Jobs used “spells” of which he was a master.

“I was like a minor wizard because he would be casting spells, and I would see people mesmerized, but because I’m a minor wizard, the spells don’t work on me,” said Gates, the world’s second-richest person during a television interview in CNN.

Gates said that despite this quality, Jobs, the former CEO of Apple who passed away of cancer in 2011, was a very good example of “don’t do this at home” style of leadership.

It is relatively easy for leaders to “imitate the bad parts of Steve,” Gates added. He further also described Jobs to be an “a–hole” at times.

Although in the art of running companies, there were flaws in the strategies and management styles of Jobs, Gates said that the the former Apple CEO “brought some incredibly positive things along with that toughness.”

“I have yet to meet any person who [could match Jobs] in terms of picking talent, hyper-motivating that talent, and having a sense of design of, ‘Oh, this is good. This is not good,’” Gates said about Jobs.

“So Steve was a very singular case where the company [Apple] really was on a path to die and it goes and becomes the most valuable company in the world with some products that are really amazing,” he continued.

A few months before the death of Steve Jobs, Apple selected Tim Cook as the CEO of the company. Last month, the iPhone maker also announced the exit from the company of its chief design officer Jony Ive who had been associated with the company for over 20 years. Analysts and experts knowledgeable about the inside activities and equation in Apple believe Ive was amongst the most important of company executives and was instrumental in the designing of a large number of the most popular hardware products of Apple.

When asked about his own leadership style, Gates responded, “Other than a DOJ deposition I gave, no one ever said that when I went out to talk to the press or customers, that I was rude or abrupt or commanding,” said Gates when he was asked to explain the leadership style that he himself followed and implemented.

“We were pretty tough on each other [at Microsoft],” Gates also admitted. “Sometimes that went too far,” he said

(Adapted from

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