Samsung’s Chinese rivals have increased their respective market share at Samsung’s expense.

South Korea’s Samsung Electronics Co Ltd stated it plans on pruning the production of its smartphones in China following a fall in market share. Domestic Chinese rivals have squeezed its share in China to less than 1%.

The plan to reduce the output of its factory in Huizhou comes just six months after Samsung stated it would close its Tianjin plant in China.

Samsung’s market share in China has fallen from nearly 20% in 2013 to less than 1% in 2018, according to data from Strategy Analytics.

According to data from Counterpoint Research, in the three months of 2019, Samsung’s smartphone sales volume in China has risen by 40% against the previous three months, on the back of a strong promotion of premium models and cheaper mass-market handsets.

According to a report from the Caixin, a financial magazine, Samsung had had offered voluntary redundancy for some of its employees at the Huizhou plant.

Samsung declined to comment on its Huizhou plant capacity, the number of staff it empliyees or the degree of production cut.