Apple Counters App Store Antitrust Criticism In A New Blog

The criticisms of iPhone maker Apple’s dominance on the platform and treatment of its rivals was answered by the US tech giant as it published a defense of its App Store practices.

Criticisms of the competitive practices implemented by Apple have been criticized by a host of its rivals including Spotify. These have resulted in the European Union being prompted to initiate an inquiry and the filing of an antitrust lawsuit at the United States Supreme Court.

The answers to the criticisms was given by Apple in a blog post published this Wednesday in which the company attempted to rebuff allegations of developers by listing the opportunities provided to them by the company and a list of the various competing apps that are hosted on the Apple App Store.

At the core of the allegations brought by Spotify is the practice of a 30 per cent fee charged by Apple from the content-based service providers to enable them to access the Apple’s in-app purchase system (IAP).

Apple also detailed the functions and guidelines of the App Store that it owns and operates in the blog.

“Today, the App Store is more vibrant and innovative than ever, offering equal opportunities to developers to deliver their apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch,” the company said in the blog.

“We’re proud of the store we’ve built and the way we’ve built it,” it added.

Developers decide what they want to charge from a set of price tiers, said Apple in a section called ‘Principles and Practices’ in an effort to defend its practices.

“We only collect a commission from developers when a digital good or service is delivered through an app,” Apple said. “We also care about quality over quantity, and trust over transactions. That’s why, even though other stores have more users and more app downloads, the App Store earns more money for developers,” it added.

“Our users trust Apple – and that trust is critical to how we operate a fair, competitive store for developer app distribution,” said Apple.

The blog post also welcomed competition. It is noteworthy that the annual developer conference organized by Apple is set to take place next in Silicon Valley and therefore this blog assumes importance.

“We believe competition makes everything better and results in the best apps for our customers,” Apple said.

Permission for filing and trial of an antitrust case Apple was given by the US Supreme Court earlier this month. The law suit charged Apple of using business practices to force its consumers to overpay for iPhone software applications. That is also related to the 30 per cent commission that Apple charges on purchases.

Its Apple Developer Program has offered a fair marketplace for 20 million developers, claimed the Cupertino, California-based tech giant.

There has hardly been any large scale allegation of antitrust against Apple unlike some of the other global tech companies primarily by claiming that it is not in a market domination position in many markets that it operates in – in the business areas of smartphones, laptops, streaming music services etc..

(Adapted from DailyMail.co.uk)

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