Tesla Is Now America’s #1 Premium Automotive Form Is Tesla: Forbes

According to the US Artherton Research, US electric automaker Tesla Inc has for the first time sold more vehicles than BMW and Lexus in a quarter.

Tesla has been able to end the year well despite legal and financial struggles and was well ahead of its rivals in the U.S. premium automotive market including names and brands such as Mercedes-Benz, BMW, Lexus, Infiniti, and Acura.

In the last quarter of 2018, Tesla announced that more than 90,000 vehicles had been delivered by it which was 8 per cent more than what it delivered in the previous quarter. The third quarter delivery of Tesla was an all-time-high for the company. The fourth quarter numbers included 63,150 Model 3 cars, 13,500 Model S, and 14,050 Model X cars.

According to Atherton Research, Tesla was expected to sell more vehicles than BMW in the fourth quarter of 2018 even as the US electric car maker increases its production capacity. It had been previously reported that Tesla has sold more vehicles in the third quarter than Mercedes-Benz in the U.S.

According to the research firm, Tesla is officially the number 1 premium auto company in the U.S. and has sold more vehicles than BMW and Lexus by a large number.

According to the estimates of Atherton Research, BMW sold about 80,000 BMW-branded vehicles (cars and SUVs) in the forth quarter of 2018 which was 10,000 less than Tesla.

Even as Tesla continues to enhance its production capacity, expands to international markets with deliveries of its cars into Europe and China to begin next month, puts forward a leasing option for its Model 3 and brings down the costs of its vehicles, data suggests that the gap between the electric car maker and its rivals are widening.

Last year was also the first year in decades that Tesla Model 3 model of electric car was the best-selling premium vehicle in the U.S. throughout the entire tear, said the Palo Alto-based carmaker in a statement.

“U.S. sales of Model 3 roughly double those of the runner-up,” the company said.

The company also announced reduction of price of its Model S, Model X and Model 3 vehicles by about $2000 in the US so that the federal electric-vehicle (EV) tax credit would be absorbed.

The 2018 sale figure and Tesla becoming the number 1 luxury car by volume was a milestone was a milestone for the 15-year-old company which has just 3 models and does not have any dealer network. Atherton Research also predicts that the trend in growth in sale for Tesla would continue in 2019 and the company would be able to sell more vehicles in the U.S. premium vehicle category than its rivals in the segment for the entire year.

(Adapted from Forbes.com)


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