Analysts expect the newer iPad Pros, which will compete with Miscroft Surface, to have thinner bezels and thus more screen space along with facial recognition tech, much like the ones found in Apple’s latest iPhones.
Apple Inc is largely expected to unveil its latest updates to its Mac computers and iPads which will include facial recognition features from its iPhone lineup.
Analysts also expect Apple to launch a newer version of its iPad Pro, which will compete with Microsoft Surface. They expect the new iPad Pro to have thinner bezels and more screen space along with facial recognition technology that are found on newer iPhones.
Although Apple launched news iPhones and Apple Watches last month, the older product lines accounted for $45 billion in sales in the most recent fiscal quarter.
In comparison, iPhones brought in revenue of $141.3 billion.
“They really wanted to show the world they haven’t forgotten about the iPad and the Mac,” said Mika Kitagawa, a senior principal research analyst at Gartner.
Apple declined to comment.
Incidentally, going by Apple’s most recent quarterly report, Apple has reported its its quarter sales of Macs since 2010, with sales volumes down by 13% year over year. iPad unit sales were up only by 1% in comparison to the previous year; revenues from both products were down by 5% in comparison to the previous year.
However, some of that dip in Mac sales can be linked to timing: Apple waited to released new Macs only in July while in the previous year it had done so in June.
On a positive note, while Macs sales have outpaced the PC market, the iPad has been the most successful tablet in a market that simply turned out to be smaller than Apple hoped when it released the device in 2010.
According to analysts, Apple has kept prices of many of its products, including entry-level iPads for schools, at economic levels. Since consumers are largely using phones or tablets for quick computational tasks and only reaching for a full-fledged computer when they need more horsepower, Apple is unlikely to cut corners to drop the price of its entry-level laptops.
“With Apple, ‘cheap’ is always more expensive than everybody else,” opined Carolina Milanesi, an analyst at Creative Strategies. Apple is likely to pick a price where “you don’t feel like you’re breaking the bank, but you don’t feel like you’re compromising your experience.”