While the platform will allow existing customers to monitor and better manage their health so as to avoid, if not prevent, an onslaught of a disease, its preventive measures is also likely to lure in customers who want to better manage their current and future health requirements.

On Thursday, global insurer Prudential announced a strategic partnership with Babylon, a UK-based healthcare technology and services provider in order to provide millions of Babylon’s Asians clients with digital tools with to better manage their health.

The strategic partnership, which will benefit customers in up to 12 markets, underscores its strategic drive to expand its footprint to offshore markets.

By empowering customers with protection to prevention and postponement of adverse health events in real-time, the Babylon-enabled platform will lead to consumers in better understanding and managing their current and future health needs,” said Nic Nicandrou, Prudential Corporation Asia’s CEO, in an statement.

Prudential has more than 5 million health customers across Asia and its premium income exceeded 800 million pounds in 2017.