Sony Corp is the latest tech firm vying for market share in Japan’s highly regulated ride-hailing market and is set to partner with Daiwa Motor Transportation and 4 other domestic Japanese taxi firms for the same.
On Tuesday, Japan’s Nikkei newspaper reported, Sony Corp is to become the latest tech firm which is jockeying for position in Japan’s taxi and ride-hailing market and plans on setting up a joint venture to develop an artificial intelligence-based hailing system.
Japanese regulators have come under pressure to ease stringent rules surrounding the lucrative ride-hailing market where the services of ride-hailing companies are limited to “match” users to existing taxi fleets via mobile platforms.
Incidentally, non-professional drivers are barred from offering taxi services on safety grounds.
As per Nikkei’s report, Sony plans on building a AI-based hailing platform with Daiwa Motor Transportation and 4 other domestic taxi firms.
Sony and Daiwa Motor declined to comment.
Earlier this month, China’s Didi Chuxing and Japan’s SoftBank Group Corp said they would be enter into a joint venture to provide matching services in Japan.
Toyota Motor Corp has stated it will take a stake in JapanTaxi, a taxi-hailing service set up by Japan’s largest taxi firm, Nihon Kotsu.
Uber’s CEO, Dara Khosrowshahi, currently in Tokyo, is expected to meet with regulators during his visit to the country.