Coca-Cola intends to make plastic waste “a thing of the past” and for this purpose the company would ensure that by 2030, its bottle will be composed of an average of 50 percent recycled plastic only.
The soft drink giant has pledged to its expected responsibility to “help solve” the problem of global packaging waste and this move is seen as one step toward achieving that goal.
Earlier this week, there was a pledge made by Evian where the company has promised that by 2025, all of its bottles would be made from recycled plastic.
Coca-Cola aims to help tackle the problem of litter and marine debris and for this purpose the company plans to achieve a rate of 100 per cent recycling of its plastic bottles through the strategy of collecting one bottle or can for each bottle that is sold by it so that equivalent amount of plastic could be recycled.
However, there have been severely criticized by some environmental groups like the Greenpeace who have alleged hat all of the plans of the giant corporate have “fallen flat” because the goal set by the company does not cater the “urgency of ocean plastic pollution”.
The company produces about 110 billion bottles each year pf single usage plastic and the environmental groups have demanded that the company should fund alternatives to single-use plastics.
James Quincey, president and chief executive of The Coca-Cola Company, said: “The world has a packaging problem – and, like all companies, we have a responsibility to help solve it.
“Bottles and cans shouldn’t harm our planet and a litter-free world is possible.”
He added: “Companies like ours must be leaders. Consumers around the world care for our planet, and they want and expect companies to take action.
“That’s exactly what we’re going to do and we invite others to join us on this critical journey.”
The recycling efforts of the company would be enhanced through close cooperation with the World Wildlife Fund and environmental groups.
The plan of the company to make more use of recycled plastic from its current rate of 7 per cent has been welcomed by Greenpeace.
But compared to its UK unit which had announced that by 2020, it would use 50 per cent recycle material in its bottles, the parent company’s plans were not as ambitious, the environmental grup said.
Tisha Brown, Oceans Campaigner for Greenpeace UK, said: “The massive increase in plastic waste in our oceans, and increasingly in our food chain, is a result of our dependency on throwaway items like single-use plastic bottles.
“Support for recycling is important but it won’t solve the ocean plastic problem. Coke need to follow the lead of companies like Iceland and massively reduce the amount of plastic they are using and on that front this plan has fallen flat.
“A litter-free world is possible – but only if big companies like Coke stop producing ever-growing quantities of plastic litter. They need to reduce and reuse as well as recycle.”
“Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past,” Mr Quincey said.
(Adapted from Dailymail.co.uk)