As social media giant Facebook attempts to address to the growing concerns of the role of news feed on lives of people and the society, it is planning to significantly alter the formula which helps to identify what appears at the top of news feeds.
“Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” Facebook founder and chief executive Mark Zuckerberg wrote in a Facebook post Thursday. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
Fundamental changes in all of Facebook’s products was being planned by Zuckerberg and laying the groundwork for it. He recently softened the significance of the length of time people spend on Facebook and said that he wants Facebook to encourage “meaningful social interactions”, Zuckerberg said in an interview.
This is so because there can be a high price of the move. There is anticipation by Zuckerberg that the about 2 billion-plus users of Facebook would expend less time on and get engaged to a lesser degree with the social network – which includes videos which is an attractive source of revenue. But, he says, “if we do the right thing, I believe that will be good for our community and our business over the long term, too.”
Violent live videos, allegedly fabricated news articles and disruptive messages from Russian operators to impact the 2016 U.S. presidential campaign were among the so called toxic content that can be seen on Facebook is building pressure on the CEO to bring in a change.
There is another criticism of eh social media – the products of Facebook tend to take advantage of the susceptibilities in the human mindset that entangles people to the social media and take away time and attention of the users which threatens their well-being.
consumption of Facebook declined in August and September, according to the recent Nielsen data, says Pivotal Research analyst Brian Wieser.
“Facebook is responding to a decline in consumption, not just encouraging a decline in consumption,” Wieser says.
According to RBC Capital Markets analyst Mark Mahaney, there has been a decline in the levels of satisfaction off users with Facebook. Down from 15% a year ago, just 11% of users claimed to be extremely satisfied with the service, shows his research.
“We see Facebook’s News Feed change as Facebook reacting to greater public scrutiny of its value proposition,” Mahaney wrote in a research note.
“They don’t realize there comes a time when many or us are going to say ‘I’m just tired of being the product here,'” Garza said.
News feed is the main attraction of Facebook and the social media constantly changes the computer algorithms so that the news feeds remain interesting.
“It’s gotten to the point where there is so much content in news feed — media content, things that aren’t necessarily from your friends or from people you care about — that you end up being less engaged in it,” said Debra Williamson, an analyst with research firm eMarketer. “I see that in myself. I see my news feed and say, ‘Where’s all my friends’ stuff?'”
Posts from businesses, brands and publishers and other public content would be seen to lesser extent on Facebook, says Zuckerberg. “It should encourage meaningful interactions between people,” he said.
The revenue implications of users of Facebook watching fewer videos were shrugged off by John Hegeman, vice president of product management for Facebook’s news feed. The social media last year announced the recruitment of thousands of content moderators to tackily the alleged Russian interference and this was viewed as evidence that the company was intent on letting go of profits to address large problems.
“We continue to think video is a great format to share what’s going on in your life with friends,” Hegeman said. “At the same time, we also want to make sure the video we watch on Facebook doesn’t interfere with the primary thing that Facebook is about.”
(Adapted from USAToday.com)