The new tactical approach has already starting paying dividends: the Norwegian government has recommended to repeal certain provisions related to taxis while the EFTA surveillance authority has ruled in Uber’s favor saying the Norway’s restrictions on taxi licenses were illegal.
On Monday, Uber stated it would suspend UberPOP, its unlicensed service in Oslo and wait for Norway to introduce news rules for ride sharing services.
The approach marks a new leaf in the conciliatory tone of the U.S. ride services company with national authorities.
In July, Uber suspended its operations in Finland for a year and said it would wait for a new taxi law to come into effect before it resumes UberPOP.
Uber had come under fierce competition from traditional taxi drivers and regulators across Europe and was accused of unfair competition and skirting licensing rules.
While Uber has been forced to withdraw UberPOP in several European capitals, including Brussels and Paris, recently it was brought to its knees with London regulars stripping it of its license to operate in the city.
“We’ve learned the hard way that we must change as a company in order to serve the millions of riders and drivers who rely on us. With our new CEO Dara Khosrowshahi onboard, it’s a new era for Uber,” said Uber in a statement. “That’s why it’s now time to pause UberPOP in Norway, in order to relaunch under new regulations.”
Although UberPOP will be paused from October 30, Uber’s licensed services, such as UberBLACK and UberXXL will continue to operate.
The conciliatory tone comes midst a change at the helm of the company with Dara Khosrowshahi replacing co-founder and former CEO Travis Kalanick; Khosrowshahi has promised a change in the $70 billion dollar company.
Uber stated it was encouraged by the developments taking place in Norway, including decisions taken by the government to repeal certain provisions related to taxis and an opinion from the EFTA surveillance authority which said Norway’s restrictions on taxi licenses were illegal.
“Norway deserves modernized laws that encourage innovation and competition without sacrificing what makes the Norwegian model special,” said Uber.
“We hope the government will implement these recommendations soon, so that we can relaunch a new and improved version of the product loved by so many.”
UberPOP had nearly 280,000 users in Oslo with hundreds of them being drivers.