JLR set to launch electric lineup from 2020

Brexit related uncertainties are however holding back its plans.

On Thursday, Britain’s biggest carmaker, Jaguar Land Rover, stated its electric or hybrid lineup will be launched from 2020, as it ramps up its plans to electrify its models.

In 2016, its Indian parent, Tata Motors, had disclosed that it would offer greener versions of half of its new line-up by 2020.

Demand for EVs in Britain has risen significantly. In July, Britain stated it would ban the sale of any petrol and diesel cars from 2040, mirroring plans by France and cities including Madrid, Mexico and Athens.

Carmakers are racing to corner the market for low-emission models with Nissan recently launching its revamped version of the Leaf, which will compete with Tesla’s Model 3.

Jaguar Land Rover (JLR) stated it would be releasing a range of powertrain options in the coming years.

“We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles,” said Ralf Speth, JLR’s Chief Executive.

Despite JLR’s drive to build electric models for the home market, it stated that a number of factors needs to be in place for that to happen, including support from academia and the government.

It is set to build the I-PACE, its first electric model, in Austria.

With Britain’s automotive industry facing uncertainties from Brexit, the country’s car exports could potentially face lengthy customs delays and tariff hikes of up to 10%, which risks the viability of producing in Britain.

In the upcoming ‘Tech Fest’ in London, the company will be showcasing several autonomous and connected car gadgets, including ‘Sayer’, a steering wheel which can process speech recognition, connect to news sources, select entertainment and even order food.

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