Spark is being seen as a cross between Pinterest and Instagram with a bent for e-commerce.
In a significant development, Amazon.com has forayed into the social media with the launch of Spark, a platform currently available only to Prime members, wherein they can upload photos and videos much like other popular social media platforms, including Google+, Instagram and Pinterest.
The app has been publicly launched for mobile devices that run on Apple’s iOS operating system.
Users of the platform, can tag products available on Amazon and anyone browsing the feed can quickly find the product and purchase it on the platform.
Spark users can respond to tags with “smiles,” which are essentially equivalent to Facebook’s “likes.”
“We created Spark to allow customers to discover – and shop – stories and ideas from a community that likes what they like,” said a spokeswoman from Amazon.
She went on to add, “When customers first visit Spark, they select at least five interests they’d like to follow and we’ll create a feed of relevant content contributed by others. Customers shop their feed by tapping on product links or photos with the shopping bag icon.”
Amazon has also invited paid bloggers and influencers on its Spark platform. Their posts can be identified with a sponsored hashtag.
Users on other social media are calling Amazon’s service as a cross between Instagram and Pinterest with a touch of e-commerce.
As per Jill Richardson (@jillfran8), a brand strategist tweeted, “Been messing with #AmazonSpark all morning and I am LIVING. It’s like Pinterest, Instagram, and my credit card had a baby and it’s beautiful.”
“So #amazonspark is going to be a dangerous pastime. The app is already too easy to shop…” tweeted Lucas Miller (@lucasmiller3), a community manager.
On Wednesday, Amazon’s shares were up by 0.2% at $1,026.87.