Taking On Lenovo, HP, Dell, China’s Huawei Enters PC Market

A fresh challenge was posed for established PC players in a market that has suffered two years of falling sales volumes by Chinese telecoms giant Huawei which announced on Tuesday that it was planning to start a global expansion into computers.

A 15.6-inch screen notebook, a 2-in-1 tablet and notebook hybrid and an ultra slim, metallic 13-inch notebook were the three models that were displayed and introduced as its first line-up of three personal computer models by the company at a news conference in Berlin.

Possibly pitting itself against Apple’s shrinking Mac computer business and definitely pitting itself against Lenovo, HP and Dell, which collectively hold more than 50 percent of the PC market, this very new entrant is targeting the premium-priced consumer market, pitting it against Lenovo, at least initially.

For example, priced between 1,399 and 1,699 euros ($1,570-$1,900) is Huawei’s Matebook X is a fanless notebook with splash-proof screen and combined fingerprint sign-on and power button. It said that while the Matebook D with 15.6-inch display is priced at 799 to 999 euros, its Matebook E 2-in-1 hybrid will run from 999 to 1,299 euros.

According to research firm Gartner, which has predicted a flat outcome this year and increasing market consolidation through 2020, on the over all, PC market sales volumes dropped 8.3 percent in 2015 and a further 3.7 percent in 2016.

“From Huawei’s perspective, we see opportunities in the PC market’s decline,” Cheng Lei, senior marketing manager for Huawei’s PC business, said while talking about the cost-savings and design and manufacturing benefits it gets from its smartphone business.

Lei said that in-house developed software to automate data transfers between Huawei smartphones and its new line of computers, Microsoft Windows 10 software and seventh generation Intel microprocessors, would be the configurations that all three models would run on.

It said that including Germany, Italy, Spain, Poland, Sweden, Norway, Denmark, Finland, China, Japan, Saudi Arabia, and the United States, Huawei plans to introduce the new PCs in 12 countries in Europe, North America, Asia, and the Middle East.

three new consumer models with similar hardware specifications that boasted short-term pricing discounts and a bundle of popular third-party software was introduced on Monday by HP, the No.2 PC maker behind China’s Lenovo and ahead of third-ranked Dell.

(Adapted from Reuters)

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